5 Key Steps to SEO Success
5 Key Steps to SEO Success!
After building your website you probably thinking of the another trickiest task that needed to do and cannot be skip.
What it is?
Are you thinking, how can I anyone see my site? how can I get them to buy on my product? And how do I get visitors on my site?
The answer to that is SEO (Search Engine Optimization). You might hear SEO, but you don’t know about it. SEO increases your google site ranking. Remember when you search on something in google? See the first page results? The first line? When your site does have a great SEO, it boosts its visibility on the search engine result. Thus, more visibility, more visitors and higher chances of more sales.
While it may seem easy at it sounds but it ain’t. There’s a lot of research and practice to get into SEO.
Thus, Hostgator offered a free seminar about the 5 Key Steps to SEO Success. To help website owners to get started with optimizing their website for search.
The seminar focuses on on-page SEO.
What is on-page SEO?
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant organic traffic in search engines. It refers to both the content and HTML, which is the body of your page or post, source code of a page that can be optimized as opposed to off-page SEO which refers to backlinks and other external signals.
So now here are the 5 Key Steps to SEO Success explained;
- Implement keyword research
- Set up metadata on all pages
- Create quality content
- Format URL Structure and links
- Use Schema if appropriate
Implement keyword research
Part of Search Engine Optimization is using keyword. It is either by word or by phrase. These keywords are used to describe what is in your content all about which then used by Google or any search engines to determine which content relevant to the search query.
In other words, keyword research is an understanding of how people are going to find your blog. There are 2 types of keywords, head terms, and long-tailed keywords. You can also use some keyword tools that help you find the targeted keyword for your post.
Set up metadata on all pages
What is metadata? Why do I need to set it up? Metadata is simply the description of what your context is all about. It is a short summary of the entirety of your blog.
SEO metadata is what appears on search engine result pages (SERP) together with the title page. It helps understand Google what on your page and attract users to click on your website in the search engine results.
Create quality content
Having great quality content on your website is one of the most important keys to boost visibility and visitors on your site.
Quality content helps you so that Google could understand what your site is all about and can rank it for the correct search term
Best Practices for quality content should;
- Authoritative and Trustworthy
Format URL Structure and links
How to format URL structure and links in your blog post? URL Structure shouldn’t be complicated. In fact, it should be easy to read and easy to share. Your blog post URL should include your domain, subfolder and then a URL slug.
You should create your URL that should explain what your website visitors can expect to read on that particular post. Include some of your relevant keywords, thus keyword research is a big help to this.
And the URL length should be between 50-60 characters.
Use schema, if appropriate…
What is schema?
Schema is a type of markup language that helps indicates certain types of content to Google. It provides formatting guidelines so Google knows how to identify it. Then Google will read that schema and show the results in an expanded format that we call rich results or rich snippets.
Tools to help with schema…
Google’s Structured Data Markup Helper
This tool makes easy for you to choose the type of schema you want. Just type in all the details relevant to your website’s content. And the tool will automatically generate the HTML code that you need to add to your header.
Google’s Structured Data Testing Tool
You can use this tool to verify that your schema is set up correctly for google.
You can go over to this site to get the full list of schema types and templated code.
Do these help your SEO dilemma?
Let me know in the comment below!