What is On-Page Search Engine Optimization (SEO)?

Published Date: July 01, 2020
Category: BLOGS
Tags: blog | on-page seo | SEO

Are you thinking, how can anyone see my site? How can I get them to buy my product? How do I get visitors on my blog? And how does my website rank on Google?

The answer to that is SEO (Search Engine Optimization). Even though you’re new on this thing. You might hear SEO before, but you don’t know about it. 

So, what is SEO?

SEO or Search Engine Optimization is the process of optimizing and leveraging your website visibility across the internet, either through organic (unpaid traffics) or through paid ads.

SEO increases your google site ranking. Remember when you search on something in google? See the first page results? The first line? When your site does have a great SEO, it boosts its visibility on the search engine result. 

Thus, more visibility, more visitors, and higher chances of more sales. While it may seem easy at it sounds but it ain’t. There’s a lot of research and practice to get into SEO.

In this blog, I will walk you through one of the basics of SEO – the on-page SEO.

What is on-page SEO?

On-page SEO is the process of boosting your individual page’s visibility to leverage its traffic. For it to rank higher and earn more relevant organic traffic in search engines. It refers to both the content and HTML, which is the body of your page or post, source code of a page that can be optimized as opposed to off-page SEO which refers to backlinks and other external signals.

On-Page Search Engine Optimization (SEO) Overview
On-Page Search Engine Optimization (SEO) Overview

Below are the 5 Key Steps to On-Page SEO Success:

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Table of Contents

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Implement keyword research

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Set up metadata on your page

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Create quality content

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Format URL Structure and links

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Use Schema if appropriate

Implement Keyword Research

Keyword Research Example
Keyword Research Example

To implement Keyword Research you need to conduct, research, and gather relevant keywords for your blog that you are going to create.

There are a lot of ways and tools that will help you with your keyword research. But remember don’t apply all the keywords you will find in just one blog. That is keyword stuffing and Google does not like that. And this might affect your google search ranking.

Furthermore, I suggest you better use long-tailed keywords – keywords that have more than two(2) to three(3) words in them. Results will take long though but it will be worth it and consistent.

And also, take those keywords that have medium to low competitors. It will give you a higher chance to rank on the first page in search engines.

Google Keyword Planner, Ubersuggest, Answer the public are few of the freemium tools that could help you with your keyword research.


Set up metadata on your page

What is metadata? Why do you need to set it up? Metadata is simply the description of what your context is all about. It is a short summary of the entirety of your blog.

SEO metadata is what appears on search engine result pages (SERP) together with the title page. It helps understand Google what is on your page and attract users to click on your website in the search engine results.

Make it short and appealing so people want to click it through. Do not spend time putting your keywords on your meta description. It is useless and google ignores it.

You can use the Yoast plugin to set this up easier. It will guide you on how long thus your description and title are.


Create quality content

Having great quality content on your website is one of the most important keys to boost visibility and visitors on your site.

Quality content helps you so that Google could understand what your site is all about and can rank it for the correct search term

Best Practices for quality content should;

  1. Relevant – Know your audience. Understand your target audience. Write something that helps them. Write something that brings value to them. For example, if your site is about healthy living you need to write topics that correlate in it.
  2. Unique – Unique content stands out from generic content it does not need to be so unique though. What does it mean? Blogging is in nowadays. There are always tons of topics that like yours. You only need to be original. You might get the data from other blog but you need to construct your own sentences. You can use the keyword tools to build up your own blog.
  3. Authoritative and Trustworthy – Write blog posts that provide practical value to your audience. Something that can pursue them to take more action. Something that can build up trust between you and the visitors.  Create a blog post that you are well aware of – it’s either you have tried or experienced it. And if you are not knowledgeable enough there are lots of articles you can read.  Read and research it the key.
  4. Timely – Of course your blog should be timely. Who would read a blog about summer when it is already winter? In writing a timely blog post follow The AIDA Model – Awareness. Interest. Desire. Action

Format URL Structure and links

Format URL Structure and links
Format URL Structure and links

How to format URL structure and links in your blog post? URL Structure shouldn’t be complicated. In fact, it should be easy to read and easy to share. Your blog post URL should include your domain, subfolder, and then a URL slug.

You should create your URL that should explain what your website visitors can expect to read on that particular post. Include some of your relevant keywords, thus keyword research is a big help to this.

And the URL length should be between 50-60 characters.


Use schema, if appropriate…

What is schema?

Schema is a type of markup language that helps indicates certain types of content to search engines. It provides formatting guidelines so search engines understand your site better.

It improves your brand presence, visibility and ranking position. And could get attention-grabbing rich results that would increase your CTR.

Schema Visualization

Tools to help with schema…

Google’s Structured Data Markup Helper
Google’s Structured Data Markup Helper

Google’s Structured Data Markup Helper
This tool makes easy for you to choose the type of schema you want. Just type in all the details relevant to your website’s content. And the tool will automatically generate the HTML code that you need to add to your header.

Google’s Structured Data Testing Tool
Google’s Structured Data Testing Tool

Google’s Structured Data Testing Tool
You can use this tool to verify that your schema is set up correctly for google.

Schema.org
Schema.org

Schema.org
You can go over to this site to get the full list of schema types and templated code.

I hope this helps! If you like this article subscribe to our newsletter to receive daily updates and exclusive hosting deals.

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