After building your website you probably thinking of the another trickiest task that needed to do and cannot be skip.
What it is?
Are you thinking, how can I anyone see my site? how can I get them to buy on my product? And how do I get visitors on my site?
The answer to that is SEO (Search Engine Optimization). You might hear SEO, but you don’t know about it. SEO increases your google site ranking. Remember when you search on something in google? See the first page results? The first line? When your site does have a great SEO, it boosts its visibility on the search engine result. Thus, more visibility, more visitors and higher chances of more sales.
While it may seem easy at it sounds but it ain’t. There’s a lot of research and practice to get into SEO.
The seminar focuses on on-page SEO.
What is on-page SEO?
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant organic traffic in search engines. It refers to both the content and HTML, which is the body of your page or post, source code of a page that can be optimized as opposed to off-page SEO which refers to backlinks and other external signals.
So now here are the 5 Key Steps to SEO Success explained;
Implement keyword research
Set up metadata on all pages
Create quality content
Format URL Structure and links
Use Schema if appropriate
Implement keyword research
Part of Search Engine Optimization is using keyword. It is either by word or by phrase. These keywords are used to describe what is in your content all about which then used by Google or any search engines to determine which content relevant to the search query.
In other words, keyword research is an understanding of how people are going to find your blog. There are 2 types of keywords, head terms, and long-tailed keywords. You can also use some keyword tools that help you find the targeted keyword for your post.
Set up metadata on all pages
What is metadata? Why do I need to set it up? Metadata is simply the description of what your context is all about. It is a short summary of the entirety of your blog.
SEO metadata is what appears on search engine result pages (SERP) together with the title page. It helps understand Google what on your page and attract users to click on your website in the search engine results.
Create quality content
Having great quality content on your website is one of the most important keys to boost visibility and visitors on your site.
Quality content helps you so that Google could understand what your site is all about and can rank it for the correct search term
Best Practices for quality content should;
Authoritative and Trustworthy
Format URL Structure and links
How to format URL structure and links in your blog post? URL Structure shouldn’t be complicated. In fact, it should be easy to read and easy to share. Your blog post URL should include your domain, subfolder and then a URL slug.
You should create your URL that should explain what your website visitors can expect to read on that particular post. Include some of your relevant keywords, thus keyword research is a big help to this.
And the URL length should be between 50-60 characters.
Use schema, if appropriate…
What is schema?
Schema is a type of markup language that helps indicates certain types of content to Google. It provides formatting guidelines so Google knows how to identify it. Then Google will read that schema and show the results in an expanded format that we call rich results or rich snippets.
Tools to help with schema…
Google’s Structured Data Markup Helper This tool makes easy for you to choose the type of schema you want. Just type in all the details relevant to your website’s content. And the tool will automatically generate the HTML code that you need to add to your header.
Search Tools That Help Drive Traffics to Your Website! Making your niche known online? Marketing is the key. SEO is the way.
But online marketing is not easy. With so many competitors out there, from a paid advertisement, Search Engine Optimization(SEO), Social Media Marketing, content and video marketing. It is so hard to make your business grow.
How can you increase your traffic on your website?
Below are some tools that can help you drive traffic to your website.
Ahrefs is a search tool that can improve your google search traffic by researching your competitors URL. They’ll show you where they search there traffic from and the keywords that are driving traffic to their website. You can look for there popular pages, click them, and for you to create a better post than them.
It also helps you to learn why your competitors are ranking so high and what you need to outrank them. Moreover, Ahrefs also shows you all the backlinks that your competitors’ webpage has and who’s linking to them. It will get you more links and increase your traffic. You can sign in and start your 7-day trials for $7. Thus it is recommended by leading experts in marketing and SEO.
“When it comes to backlink analysis, Ahrefs is my #1 go-to tool. I’ve tested over 25 link analysis tools and none comes close to Ahrefs in terms of index size, freshness and overall usability. If you’re serious about SEO, you need Ahrefs.”
BuzzSumo is one of the great tools that can help you increase your social traffic. You’ll just search or type in keyword/s, and it will show you some online post based on the popular one that has been getting a lot of social shares from Facebook, Twitter, Pinterest, Instagram or more. Then you can click those articles and write a better one.
Once you’ve already created the article, go back to the website enter the competitors link post, click on view shares and it’ll show the people who share that post on Twitter. And now if you don’t have a paid Buzzsumo account, copy that competitors link to an article, go to the twitter search box and enter the link. It will then show you all the people that tweeted that article. Then heads up to those people and asked them to tweet your article.
BuzzSumo has to be the most important tool that I use for my content marketing and SEO campaigns. The ability to quickly identify what content is working well in an industry and who the major influencers are. For me, no tool comes close to providing the kind of insight that BuzzSumo gives.
I love the ease of use and the immediate value I get from using the product. I can search for terms/phrases and quickly identify content that’s performing well in a niche or with an audience. Likewise, I love how visually simple and compelling BuzzSumo’s data displays.
Google Search Console improves your site performance on Google search. It will help you measure your site’s search traffic and performance, fix issues, and make your site shine in Google Search Results. Moreover, it’ll check your site indexing status and optimize visibility on the website.
SEMrush is an all-in-one digital marketing suite with tools for SEO (search engine optimization), PPC (pay-per-click advertising), Keyword Research, Competitive Analysis, Social Media, Public Relations, Content Marketing and etc… One cool way of using SEMrush is it’ll show you all the keywords that your competitors were paying for. You can use those keywords to increase traffic either from a paid perspective or from an organic perspective.
UberSuggest is somewhat like the other keyword research tools. You will just enter any phrase or keyword and it will give you a bunch of keywords related to the phrase/keyword you’ve just type in. The data is from Google Suggest. Google Suggest is the popular suggestions that will show up when you type something in the Google Search box.
Thus, UberSuggest breaks down a whole list for you to know how to integrate those keywords within your content. From volume to seasonality, to cost per click data, Ubersuggest keyword tool will show you everything for free.
You can also use the Google Keyword Planner.
What is the Google Keyword Planner?
Google Keyword Planner is a free SaaS product that uses Google Autocomplete and other search engines to generate relevant long-tail keywords and a related keyword for any topic.
On Google Keyword Planner you can get to discover ideas that will help you reach people who are interested in your product or service.
You can see search volume and other past metrics for your keywords, and as well as predictions about how they might perform in the future.
Another one is Answer The Public.
What is Answer The Public?
Answer The Public is free visual keyword research and content that basically answers the 5 Ws and how questions that people usually search for.
You can find out what questions and queries your potential customers or visitors have by getting a free report of what they’re searching for in Google.
And the good thing is, WordPress today have these tools to build this kind of page. Just go over to Settings >> Privacy.
There you can select a privacy page and used it. If you already have an existing one and if you don’t, you can just create. But we still need to spend the time to document our practices and policies.
Having a website/s these days are essential in building up potential clients or customers in your businesses. It is where they can check your product selling, services offer or simply view your portfolio with less hassle.
And when you build a website, there are must-have pages a website can be. Aside from making your site attractive to sell or get customers, your site must also represent or tells who you are, how you can help visitors, what you offer, and how people can contact you.
Listed below are the Five(5) must-have pages in your website:
5 Must-Have Pages in Every Website
Home Page – A website cannot be called a website without the homepage. It is what we called the summary of the entirety of your website. It can also be called as the landing page, where all the customers and potential client sees first.
When crafting your homepage, you must think from the customer’s perspective. Navigation bars, controls and visitors should clearly understand the objective of your homepage in just a few seconds.
Avoid cluttering your homepage with multiple, irrelevant images. You also don’t want outrageous color patterns. Represent your small business well by aiming for simplicity in your design.
If you’re creating a new site or rebuilding an old one, get feedback from your potential visitors. Running a small soft launch will give you incredible insight to enhance your homepage and can reduce bounce rate.
Products or Services Page The products and services page is the crux of most websites. It should convert a casual visitor into a frequent shopper. Rightfully so, you want to spend a considerable amount of time improving this page for the customer experience.
If you sell services, write the same elaborate descriptions. Give your customers context into how you deliver your services
Blog Page – The blog represents a major platform for your brand to talk directly with customers. You can feature product updates, the latest trends, and article-related to what you are selling or offering.
Successful blogs is a long process, it take time, hard work and patience
check this blog on how to drive good traffic to your website.
In your blog, stay away from using your every post to sell products. Customers will quickly get annoyed and visit your competitor’s site. Instead, offer your visitors solutions and inspire them to live better.
About Page – The About page is an opportunity to elaborate on your brand’s vision and accomplishments. Be bold in your statements and discuss how your goals will help customers.
Storytelling is pivotal for this page. You want readers to relate to your brand values, join your journey, and share the message with their family members and friends.
Consider adapting your About page to fit your audience’s needs. You may want to write it in multiple languages or make it easy to read with a timeline graph.
Contact Page – Communication helps build solid relationships with your customers. You get to learn about their needs and desires as it relates to your products/services. Plus, it opens the door to receiving critical feedback.
Think of your contact page as a customer support tool. The priority is to deliver a superb service, no matter the visitor’s reason. You want customers to get accurate information as well.
Depending on your type of business, you may post the brand’s physical address, email address, or phone number. If you have a live chat option, please express the availability of the support agents on the page.
Your contact page should be easily accessible. You don’t want customers clicking through five different pages to connect with your business.
The contact page is the perfect spot to set customer expectations. Let your visitors know your response time and commit to that promise.
Educate your visitors with key information about your business. Your website is an effective tool to boost brand awareness and earn more sales.
VPS(Virtual Private Server) is your private space online. You can view it as your private room in the internet, available to host all of the content & data on your website. . Virtual means online and its private that specifically imply for your websites and not shared by anyone else.
A VPS also ‘serves up’ your website when someone searches for it on the internet. Just like opening a door when someone knocks on it!
So now we know what is VPS.
Let’s get right into what is VPS hosting!
How Does VPS Hosting Work?
VPS hosting works through ‘virtualization technology’. This virtualization technology enables the division of one server into multiple individual private servers.
Each VPS would become like an independent private room within a massive house. Individual private server is capable of being used independently by individual users/websites, privately, without sharing it to anyone.
Which means, that each websites will have access to its own RAM, storage, bandwidth and so on., without being affected by what happens to other VPS’s.
Why Should You Choose VPS Hosting?
Security: With your own private server, your website is obviously more secure. If you’d like protection from viruses, bugs, privacy attacks, choose VPS.
Speed: Your website is bound to work faster when it’s on a VPS. With dedicated resources to its benefit, it builds a very conducive environment for the website to work speedily, with less technical glitches and hiccups that usually slow the speed down.
Enhanced Customer Experience: Building on the above 2 factors of speed and security, your customers would inevitably get a better customer experience, if your website is on a VPS. Navigation will be smoother, while preventing various errors from happening.
More Control: With your website hosted on a VPS, you’ll have additional control over your server/hosting settings, enabling you to adapt to customer needs effectively.
Payments Compliance: If you’re building or hosting an online store, you need to make sure your customers payment details are completely secure and need to pass a PCI (Payment Compliance Industry) check. Being on a VPS will help with passing the check.
How Should You Decide on a VPS Hosting Provider?
This is an important decision as you will determine, where your website will essentially be ‘living’ on the internet. Taking important factors into consideration and understanding what’s important to you, is the key to making the best decision.
Here are some key factors you should consider:
Cost: Before you choose a VPS hosting provider, consider how much they’re charging you and for what. Hosting costs are usually charged ongoingly, so it’s important to know where your money is going. Usually, you’re charged for the amount of space, bandwidth, speed, backup & security and other benefits your hosting provider may give you.
Reviews: This is a great way to look into existing feedback VPS providers are getting from customers. Go through online reviews and even call the hosting provider with any questions you may have for them. This is the best way to check which one is actually responsive, transparent and patient with their customers.
Reliability: Just like all servers, VPS can have downtime too. You should look out for a VPS which offers you maximum reliability through minimal downtime. One way to check this is online reviews, and the other is to test the VPS by signing up for a dummy website. This is a great way to ‘test-drive’ your VPS hosting service and determine whether it would be a good fit for your ‘real website’.
Services, Resources & Capabilities: Inevitably, you should ask your VPS provider about all of the benefits, features, resources and capabilities they can offer you. Look for their ‘add-on’ features too, to figure out additional services you could buy through them for a comprehensive hosting experience. You need to feel like your VPS provider is a ‘partner’, and not just a vendor, as you’ll be heavily dependent on them for your site’s reliability. Make sure they’re interested in your growth for the long term!
Customer Service: This is almost like your ‘lifeline’ when choosing a VPS hosting provider. When things go awry, you need the assurance that you’ll be looked after and can reach out for help immediately. Check if your VPS hosting provider has 24/7 online chat support, or a call centre you can call in case you need help. It’s like having access to a 24/7 doc incase you fall sick, which is an absolute must!
Managed Vs Unmanaged VPS Hosting: This is another important factor of consideration since it determines the scope of service for your VPS provider. Under unmanaged hosting, your VPS hosting provider is only responsible for making sure your VPS works and is connected to the network, while under managed hosting your VPS hosting provider needs to look after many more things, like the server’s security, reliability etc. So if any problems pop up, your hosting provider will fix them for you under a managed hosting service, but not under an unmanaged hosting service. It’s very handy to have!
Linux/Windows: If your website is built on windows tech stacks, like ASP.Net, you need to choose Windows VPS hosting, and if your site is built on Linux technology, you need to use Linux VPS hosting. This is about compatibility of the technology that your site is built on, with the VPS Hosting provider. Always check with your hosting provider if they’re compatible.
Flexibility: Since VPS hosting providers charge an ongoing fee for their service, it’s important you evaluate how flexible their service or contract is. Can you exit the subscription if you’re not happy with the service? Can you upgrade easily without losing any data on your website? How does your VPS hosting provider support unforeseen or unexpected traffic to your site? These points should not be overlooked.
Quality Of Hardware: Your VPS is essentially working on a very powerful and big computer. The better the quality of hardware your VPS provider has, the stronger the performance will be. You should ensure your VPS hosting provider is investing in the latest tech, like highly stable hard drives that can ‘take the load’ of lots of content & data, and excellent processors for speed and reliability. Ask them which one they’re using and how often they upgrade their hardware to learn more.
CONCLUSION: It’s always best to know what VPS is, and how it works so you know what to choose. Evaluate your unique needs, your website requirements and your budget to find a provider that’s perfect for you. Knowledge is power when it comes to technology, and hopefully, this article empowers you with what you need to know to make the best decision.
Are you considering getting VPS hosting? You can check this page to check for BEST VPS HOSTING DEALS AVAILABLE!
WordPress is the most popular open-source online publishing platform, currently powering more than 32% of the web.
It is the most easiest and most flexible blogging and website content management system (CMS) for beginners and non-geeky individual.
WordPress enables you to build and manage your own full-featured website using just your web browser—without having to learn how to code. In fact, if you’ve ever used a text editor like Microsoft Word, you’ll be right at home with the WordPress Editor.
What can WordPress do?
WordPress gives you everything you need to create anything you want.It’s flexible, secure, and powerful, just like you want your website to be. You can either: Build a fan base/community. You can promote your products, use advanced statistics and (Search Engine Optimization)SEO tools, and connect with built-in audiences on social media to grow your business. Open a store. Process payments, configure taxes and shipping, build a marketing plan—you make the widgets, or you will just download plugins. You choose! Start a blog. Nowadays blogging is everything. Make your mark online with the world’s greatest blogging tool, and join a community millions strong that’s waiting to hear what you have to say. Design a portfolio. It is also includes thousands of themes. And that means there’s a layout that’s just right for you, options ensure you can upload anything you need to and give your work the stage it deserves.
Here are just a few examples of the types of websites you can build with WordPress:
Reasons Why WordPress is a Great Choice for Building your Website?
Open Source. — which means means you can download and use the WordPress software however you like… for free. But it also means that hundreds of volunteers all around the world are constantly creating and improving the WordPress software. Easy to learn and use. — Instead of hiring a web designer every time you want to make a small change to your website, you can easily manage and update your own content… using basic formatting tools you’re probably already familiar with. Completely customizable. — There are thousands of themes and plugins that enable you to easily change the entire look of your website, or even add new features to your website with just a few clicks. Easy to find support. — As what I’ve mentioned above, since its open source there are hundreds of volunteers all around the world are constantly creating and improving the WordPress software whom who can help you. There are tutorials, forum or even WordPress seminars or events near you, you can attend to. Control of your own content. — Some other publishing platforms limit what you can and can’t do on your own website. And, you’re locked in to that service; if it should ever shut down, your content could simply disappear. With WordPress, you can import your data from other platforms like Blogger or Tumblr, and you can easily export your data to move away from WordPress, anytime you choose. You’re in control of your content.
Start building your WordPress website today and be awesome!